NYSE Installs Chairs as Stock Exchange Seeks to Recoup Business
March 09, 2010, 8:54 AM ESTBy Nina Mehta
March 9 (Bloomberg) -- The New York Stock Exchange is betting that letting traders sit down will help win back business at the 217-year-old market.
Cuttone & Co. yesterday moved more than two dozen traders into new stations with seats at the NYSE, where standing has been the norm since 1903. NYSE Euronext built the booths known as pods during the Big Board’s biggest overhaul since 1981, part of a plan to bring firms back to the floor after the number of traders shrunk about 70 percent to 1,200 since the 1990s.
