In Stanley Kramer's hit ensemble comedy "It's A Mad, Mad, Mad, Mad World", a troupe of early 1960s mid-level comedy stars are sent racing across the Mojave Desert after learning of buried treasure from a dying roadside accident victim. That victim, played by Jimmy Durante, told the assembled group that a fortune lay buried beneath a "big W" on a San Diego beach just before he literally kicked the bucket. The ensuing scramble to be the first to locate the treasure provided the plot vehicle that permitted the director to wreck airplanes, service stations and cars aplenty in an epic comedic