Tuesday August 25, 2009
“If your friends jumped off the Brooklyn Bridge, would you do it too?”
--Statement uttered by countless New York metropolitan area mothers in response to children who yielded to peer pressure (For those raised in different regions, insert the name of a locally prominent span).
Most of us think of peer pressure as a phenomenon that primarily affects adolescents. Utter the phrase ‘peer pressure” and thoughts of catty high school cheerleading squads and drunken college fraternity houses spring to mind. Most passive investors (that means you if you have money invested in